Double A continues aggressive investment in Bangladesh

With a launch of a new TVC and IMC activities

Double A, a premium quality copy paper has aggressively moved to expand its market share and brand awareness in Bangladesh with a launch of its “Robot” TV commercial. Double A is also coming up with billboard advertisements and online gaming campaign to support and strengthen its brand in the market.

 

Earlier in May 2009, Double A launched its 1st TVC campaign in Bangladesh, marking its intent with a 30-second television commercial showcasing the usefulness of Double A paper. Currently, a 15-second version is on air, which shows a robot photocopy machine appreciating office worker’s choice of using Double A paper. Double A’s Senior Executive Vice President, Mr. Thirawit Leetavorn said, “Within just 2 years of entry, Double A has already became the market leader in Bangladesh and this commercial will boost up Double A brand as a ‘No Jam, No Stress’ paper”.

 

“Double A aims to build the brand name rather than a product in paper industry, which we have successfully achieved in many countries worldwide. Couple of months after this, you will be seeing a robot photocopy machine holding Double A paper around you, on the billboards across the street, and even in an online game”, quoted Mr. Leetavorn. Keep on visiting www.DoubleApaper.com.bd and watch out for Double A online campaign coming soon in order to play a game and win lots of attractive prizes. “We already have a strong workforce in Double A Dhaka branch who will be on the frontline to deliver our intent to build Double A brand strength in the local market”, Mr. Leetavorn added.